Social Media Optimization
SMO or Social media optimization is the process of building a brand or increasing traffic and visibility through social media posts. There are number of ways and platforms through which you can work on social media. Like you can share the information related to your product or services in the form of creative text, images, banners, infographics, and videos. And you can share this information on various platforms like Facebook, Twitter, Snapchat, Instagram, and other social media platforms.
Increasing Business reach and Sales through Social Media
Different social media platforms offer different features to interact with the audience. Like on Facebook you can increase your business’s visibility by creating its page or group and inviting people to join that group or page more members to your page or group more will be the visibility. You can join Facebook groups relevant to your business, and if you post your content on that group it will be visible to all members of that group, this way you can increase your visibility through the post. Through Facebook, you can drive good traffic to your website, and even sell products directly. Facebook offers many features to sell the product, promote brand or product, share content in the form of text, videos, images, banners, and infographics. You can also run paid campaigns on Facebook for instant results and to increase reach and sales.
Other popular Social Media Platforms
There are number of other famous social media platforms other than Facebook where you can promote your business like Tumblr, Reddit, Pinterest ,Instagram etc.
Tumblr is a US-based social networking and microblogging site where you can post your content and connect to different people.
Reddit is another US-based site where you can share your link, text, and images, this way you can promote your website or other content.
On Pinterest you can promote your product or services by creating and posting creative images relevant to your business. Here you can create a board and under that board, you can post pins that point your website or a blog. Here people create different pins like fashion, technology, foods, etc.
It is also amongst the popular US-based social networking site for sharing photos and video which could be the best platform for the promotion of your business.
Forum posting and question answers sites
You can also increase your web traffic by participating in forums, discussions, and question answers sites.
Quora is a website where you can ask questions and also you can get answers to your questions and queries by other participants of the website. You can create a backlink while you are posting an answer to someone’s query.
So there are large number of social networking, forum posting and discussion sites where you can promote your business, by interacting with a different group of peoples. The important thing is content posted on these websites should be optimized properly and should be engaging to visitors. so that the maximum number of people visit the post and stay on it to increase your post reach.