Digital marketing: Definition, types and applications

Digital marketing: Definition, types and applications

Digital marketing includes all marketing techniques which include the use of the Internet and internet-enabled electronic devices.Electronic devices such as tablets, laptops, desktops, etc. It is the promotion of products, services, or any content on the web to reach the maximum number of audiences. The major type of digital marketing techniques may include the following

Search Engine Optimization (SEO)

SEO or Search engine optimization is the process of ranking website high on the search engine to get maximum relevant traffic on it. It is an unpaid technique of digital marketing through which you can get good and relevant traffic on your website.

Search Engine Optimization

SEO includes different processes to get relevant traffic on the website. Different SEO processes may include keyword research, placing relevant keywords at title tags, description tags and other content on the website, building backlinks on high DA website, social media posting, blog commenting, forum posting, article submission, social bookmarking and directory submission.

Social Media Marketing

SMM or social media marketing is the digital marketing technique that makes the use of different social media platforms to drive traffic, build a brand, and increase sales. Nowadays almost everyone is present on social media platforms like Facebook, Snapchat, Instagram, LinkedIn, etc.

Social Media Marketing

These social media platforms can help you to connect people from different corners of the world. Social media platforms have different features for promoting any service or product. Like for promotion you can run paid ads, you join groups related to your business and can share your content in that group or you can share photos, videos, or text to increase sales of your business.

Search engine marketing (SEM)

SEM is mainly a paid digital marketing technique for the promotion of a website by increasing its visibility on SERP. And for better results, it also involves the optimization of the website.

Search Engine Marketing

Email marketing

Email marketing is another important strategy of digital marketing to promote business. In this technique, commercial messages are sent to potential or existing customers in the form of an emails.  There are the number of reasons that make email marketing important. For example you can send emails to a group of people. You can reach to the different corners of the world, and most important is email marketing is much cost-efficient. Through email marketing, you can stay in touch with your existing customers by notifying them about new schemes and events in your organization.

Email Marketing

So in this way email marketing can be the most effective and cost-efficient way for the promotion of any business

Content Marketing

Content marketing is a digital marketing technique involves in the creation and distribution of relevant, valuable, and consistent content. Content may include videos, social media posts, blogs, infographics, podcasts, etc. to attract and retain targeted audiences on the internet.  The ultimate goal of content marketing is to attract targeted audiences and convert them into customers.

Instead of directly telling about the product or services content marketing help viewers by offering them relevant content that can resolve their queries or issues.

Affiliate Marketing

Affiliate marketing is the process in which a person earns a commission by selling a product of another company. In this process, an affiliate marketer or an influencer attracts customers to purchase a product or services offered by some other company and in returns that the company gives him a commission on each sale. When an affiliate marketer/influencer registers for the affiliate program run by the organization he/she gets an affiliate link. And when a purchaser buys the product through that link influencer gets a commission after the successful purchase of that product

Affiliate marketing does not require big investment to start a business. A person from any background can become an affiliate marketer. The only thing he/she needs to do is promote that product or service on the web using different digital marketing techniques. These techniques may include SEO, SEM, etc so that the maximum number of internet users can visit and purchase the product. There are number of an organization that offers affiliate programs and gives attractive/reward on each sale of a product. Different categories may include garments, shoes, electronic items, technical items, etc. There are number of ways you can promote the product. For example you can develop a website, promote them on different social media platforms like Facebook, Snapchat, etc. Or you can list the product on an affiliate network.

Mobile marketing

Mobile marketing is a digital marketing strategy that is used to target specific audiences on their mobile devices such as smartphones, tablets, etc. through SMS, MMS, videos, social media posts, or mobile applications. Nowadays the use of smartphones is much prevalent from shopping to paying electricity bills all things are done using a smartphone which means there are maximum number of smartphone users.

Mobile Marketing

So this technique can prove much beneficial for the promotion of any business. You can promote your business by broadcasting your message to specific audiences in the form of SMS, MMS, and Emails, etc. This could be an effective and time-saving technique for reaching specific audiences.